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Globalization, technological disruptions, digitalization and fast changing environments are unstopable trends.
In this context, organizations of any kind find difficult to be successful in the long run. It does not matter if it is in business, the social sector or the public sector. Competition and cooperation are present at the same time.
In the past it was clear what a firm or professional had to do in order to achieve competitive advantage. Not any more. In the future all lasting advantages will need to rely on complex combinations of elements involving resources and capabilities directly linked to externalities and platforms. Therefore the capacity to be able to build complex but agile ecosystems will be at the core of competitive advantages, value creation and success.
Proposed Learning Outcomes
- Provide participants with a thorough understanding of the internal and external factors that shape a firm’s ability to create value.
- Get familiarized with tools to analyze competitive positioning, both on the individual business and the corporate level.
- Instill a modern strategic mindset that will enable participants to go beyond a simple application of tools and enhance their own strategic decision making capabilities in a fast changing environment.
Speaker: Enrique Cortés, Professor of Strategic Management and Entrepreneurship, IE Business School.
Sponsors: RCC