Agile methodologies to enhance corporate identity and improve social media marketing strategy

This session will be a practical approach to various technological tools that help generating synergies between different social media: webpage, Twitter, Facebook, LinkedIn, etc.Social media use web-based and mobile technologies to create highly interactive platforms through which individuals, communities and organizations can share, co-create, discuss, and modify user-generated content or pre-made content posted online. They introduce substantial and pervasive changes to communication between businesses, organizations, communities and individuals. Social media changes the way individuals and large organizations communicate.

Speaker: Miguel Ángel Armengol de la Hoz, RCC Fellow

Sponsor: RCC