The Relevance of Social Networks in Politics


Monday, September 12, 2016, 11:00am to 12:00pm


RCC, Main Seminar Room, 26 Trowbridge St, Cambridge, MA 02138

RCC is pleased to announce this talk by Pablo Manchado Quesada, currently a Research Assistant at RCC, and Master of Laws candidate at CUNEF in Spain. Pablo was a Consultant & Community Manager for the current Presidential Election Campaign and has led groups regarding communication on social networks.

Communication is key to any political party, good speeches, and good discourse are the best tools to conquer the public but, it is no longer enough. After the traditional debates and political slogans the political party candidates to rule in Spain have mastered the use of social networks.

In this study-case we will analyze the recent special attention put on social networks used in the national general elections. All of it presented from a practical and realistic perspective with the experience of having worked in a national campaign for a current major and ruling party, the People's Party for the re-election of the Prime Minister.

Social networks are now the new battleground for political parties and platforms like Twitter and Facebook have become the loudspeaker for the candidates to resonate their message on the Internet. There are differences between these two major social networks and the public who has control and that uses them.

Part of the success in winning campaign elections is taking the lead on social network, so the battle can be served.

This event is free and open to the public.

Sponsor:  RCC