#  The Risk Advantage: How Risk Preferences Fuel Entrepreneurship 

 



    ![seminar](/sites/g/files/omnuum986/files/styles/hwp_5_4__480x385/public/2025-11/EFB50871-954D-4F85-BE4D-9107ABC18016-COLLAGE_0.JPG?itok=X8LbqPjO) 

 



 

####  calendar\_today Date and Time 

 **November 24, 2025** 

 12:30PM - 01:30PM EST 

####  pin\_drop Location 

 **RCCHU Conference Room**  

 [26 Trowbridge St.  
Cambridge, MA 02139  
United States



 ](<https://www.google.com/maps?q=US MA Cambridge 02139 26 Trowbridge St.>) 



 

 



 

Understanding how people perceive and react to risks is essential for shaping effective incentives to entrepreneurship. People typically tend to be attracted to upside risk (e.g. prizes, and competitive grants) and repelled by downside risk (e. g. asking for a loan with collateral). This presentation shows economic experiments that reveal these patterns. Practical examples are provided about: what motivates action, what holds people back, and how to nudge smarter decisions. The goal: policies and programs that spark entrepreneurship, support savings and responsible borrowing, and, in turn, boost broad economic progress.

**Irene Comeig, PhD**

Associate Professor in Finance

Real Colegio Complutense, Harvard

ERI-CES and University of Valencia

**Sponsors:**

RCCHU;

Conselleria de Innovacion, Universidades, Ciencia y Sociedad Digital, of the Generalitat Valenciana, under the Excellence Program: PROMETEO 2023 - CIPROM/2022/029.

   ![seminar](/sites/g/files/omnuum986/files/styles/hwp_1_1__960x960_scale/public/2025-11/EFB50871-954D-4F85-BE4D-9107ABC18016-COLLAGE_0.JPG?itok=gjqrGz-u) 

 



 

 



 

 

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